Generational marketing expert Vaughan Emsley joined me this week to discuss the somewhat-forgotten workplace bias of age discrimination. Vaughan is co-founder of Flipside, an agency that focuses on marketing to the 50 and older demographic. In our discussion, he shares data regarding the wealthiest group of individuals in the United States today (the 50+ crowd) and the companies that are unable to connect with them because of the exclusion of those same individuals on their creative teams.
Ageism is a conscious bias that permeates the marketplace from entry-to corporate-level positions and, many times goes unreported by those who experience it. In this interview, Vaughan sheds light on the causes of ageist recruiting—why businesses are exchanging institutional experience for youth, as well as strategies to enable older job seekers to effectively communicate their value and relevant expertise.